Business Unit: Partners
1H 2020 offer period: 1/14/2020 - 7/15/2020
All information contained herein is confidential and subject to change. Please do not share.
Legal requirements: All offer creative require the in-body disclaimer where applicable, as well as a long-form disclaimer.
● Pricing Changes and Offers Overview
o 2 Year TV Price Guarantee - New Customer Promotional Pricing
▪ AT250 - $94.99 ($5 increase)
▪ AT200 - $84.99 ($5 increase)
▪ AT120+ - $74.99 ($5 increase)
▪ AT120 - 59.99 (no increase)
▪Focus on America’s Top 120 with Smart HD DVR & Voice Remote
● Included in 2-year price guarantee at $59.99 advertised price: America's Top 120 programming package, local channels, HD service fees, and Hopper Duo Smart DVR for 1 TV.
● Included in 2-year price guarantee for additional cost: Programming package upgrades ($74.99 for AT120+, $84.99 for AT200, $94.99 for AT250), monthly fees for upgraded or additional receivers ($5-$7 per additional TV, receivers with additional functionality may be $10-$15).
o Extended: Free Voice Remote with the Google Assistant
▪ Google Voice Remote Marketing Resources
▪Built-In Remote Finder
▪ “Free Google Voice Remote and DVR Included”
o Extended: Hopper Duo - Smart HD DVR Included
▪ Upgrade to Hopper DVR for $5
▪ Joey/4k Joey/Wireless Joey monthly fee or upgraded receivers $5-$7 (receivers with additional functionality may be $10-$15)
● *requires eAutopay discount and includes Hopper Duo DVR ($5 discount for 24 months) or Wally/211
- Built in Netflix, YouTube and more
- 80,000 movies and shows On-Demand
o Extended: Military/Veterans/First-Responder Offer
▪ Free on-demand movie rental every month
▪ Stars and stripes programming pack
▪ Stream 100% of your live and recorded TV to any mobile device, on up to five authorized accounts, with DISH Anywhere.
▪ 2 year TV price guarantee.
o Extended: 55+ Offer
▪ First On Demand Movie Rental Free Each Month
▪ Dish Protect Plus for the first 6 months of service
▪ Record primetime shows and skip commercials.
o Extended: FREE Standard Installation
▪ “As early as tomorrow”
o Extended: DISH Outdoors
▪ Already a DISH Customer? Add to your existing service for only $7 a month and get your home and outdoor TV in one bill.
o Extended: DISH Protect
▪ DISH Protect Silver - 9.99/mo (same as DISH Protect Plus for 55+)
▪ DISH Protect Gold - 12.99/mo
▪ DISH Protect Platinum - 24.99/mo
▪ DISH Protect Plus (55+ only) - 9.99/mo (first 6 months free)
o Extended: Refer a friend
▪ Text “REFER” to DISH1 (34741) to get a referral code
▪ Give to a friend
▪ You’ll both earn 100 points to a reward
In-body disclosures (proximity to feature required):
“All offers require credit qualification, 24-month commitment with early termination fee and eAutoPay. Prices include Hopper Duo for qualifying customers. Hopper, Hopper w/Sling or Hopper 3 $5/mo. more. Upfront fees may apply based on credit qualification.
IH2020 Legal Disclosures: Minimum 6pt font size
Footnoted disclaimers (proximity to feature not required):
Offer for new and qualifying former customers only.
Long-Form Disclosure (proximity to feature not required):
In-Market Dates: 1/14/2020 - 7/15/2020
Offer for new and qualifying former customers only.
Important Terms and Conditions:
Qualification: Advertised price requires credit qualification and 24-month commitment. Upfront activation and/or receiver upgrade fees may apply based on credit qualification. Offer ends 7/15/20. 2-Year Commitment: Early termination fee of $20/mo. remaining applies if you cancel early. Included in 2-year price guarantee at $59.99 advertised price: America's Top 120 programming package, local channels, HD service fees, and Hopper Duo Smart DVR for 1 TV. Included in 2-year price guarantee for additional cost: Programming package upgrades ($74.99 for AT120+, $84.99 for AT200, $94.99 for AT250), monthly fees for upgraded or additional receivers ($5-$7 per additional TV, receivers with additional functionality may be $10-$15). Regional Sports: RSN Surcharge up to $3/mo. applies to AT120+ and higher packages and varies based on location. NOT included in 2- year price guarantee or advertised price (and subject to change): Taxes & surcharges, add-on programming (including premium channels), DISH Protect, and transactional fees. Premium Channels: 3 Mos. Free: After 3 mos., you will be billed $30/mo. for Showtime, Starz, and DISH Movie Pack unless you call or go online to cancel. Remote: The DISH Voice Remote with the Google Assistant requires internet-connected Hopper, Joey, or Wally device. Customer must press Voice Remote button to activate feature. The Google Assistant Smart Home features require Google account and compatible devices. Google is a trademark of Google LLC. Other: All packages, programming, features, and functionality and all prices and fees not included in price lock are subject to change without notice. After 6 mos., if selected, you will be billed $9.99/mo. for DISH Protect Plus unless you call to cancel. After 2 years, then-current everyday prices for all services apply. For business customers, additional monthly fees may apply. Free standard professional installation only.
Updated 12/18/2019 | Questions? Comments? Marketing Submissions? Email [email protected]