A new customer at Ziply Fiber doesn't always begin with a customer conducting a Google search or visiting our website. Sometimes, it starts with a knock at the front door.
For James Choosaengrojn, Senior Direct Sales Account Executive, door-to-door sales are about showing up consistently, respecting people's time and earning trust, often in just a few minutes of conversation. It's work that happens face-to-face, in real neighborhoods, and it plays a key role in helping Ziply Fiber grow one household at a time.
Treating flexibility like a full-time job
Door-to-door sales are often associated with flexible hours and independence, but James believes that structure is what actually leads to success.
"I treat this job like a typical nine-to-five," he says. "I don't think you would have a lot of success unless you treat it that way."
His day starts early, long before he ever knocks on a door. Mornings are spent checking email, reviewing orders and making sure nothing has changed overnight. If an order is pending or something looks off, he wants to know before he's in the field.
That behind-the-scenes work helps him stay focused later in the day, when his attention needs to be on customers, not logistics.
By late morning, James heads toward his assigned neighborhoods and starts knocking, working through his route until early evening.
"My personal goal each day is at least two sales," he says. "Of course, not every day is going to be a sales day, but that's always the number I have in my head."
Cutting through the noise at the door
James knows door-to-door sales come with assumptions. Many people expect someone who's overly assertive or unwilling to take no for an answer. That's exactly the perception he works to change.
"I put myself in the customer's shoes," he says. "You're about to have dinner, and there's someone at your door."
Instead of launching into a long pitch, James keeps his approach simple and direct. He cuts straight to why he's there, better internet and the possibility of saving money, and lets the conversation unfold naturally from there. James has always believed the key to a good doorstep conversation is simple: "Slow down and listen first." That mindset shows up immediately in the two questions he relies on to guide nearly every interaction:
"How is your current service working for you?"
"How much are you paying?"
The first question helps him understand what's really going on. "Everyone's situation is a little different. You don't know what matters most until you ask," James says. If someone shares frustrations about slow speeds, buffering or unreliable connections, he leans into reliability and symmetrical speeds. If they're mostly satisfied, he pivots to overall value and long-term pricing.
The second question creates a clear comparison point. "You can't talk about better value if you don't know what they're comparing it to," he explains. With that context, he can confidently position Ziply Fiber not as just another option, but as a smarter one.
His elevator pitch is straightforward: Ziply Fiber, America's fastest home internet provider, runs on a 100% fiber network, delivering reliable performance and symmetrical upload and download speeds—essential for streaming, working from home, gaming and video calls. "We're focused on consistent performance and strong local support, not just short-term promotional pricing," he adds.
And the approach works. "About 20% of the customers I talk to follow up with me later," James says. "That tells me the conversation stuck."
By leading with questions and positioning the solution second, he keeps the focus on the customer's needs. As James puts it, "When you approach it that way, it feels less like selling and more like helping."
Learning a new kind of sales
Before joining Ziply Fiber, James spent years in retail sales, where customers came to him already looking for help. Door-to-door sales required a complete shift in mindset.
"You're going to somebody who wasn't even thinking about changing service," he says. "That's a lot different than someone coming to you."
Those early months were a learning curve. It took time, patience and guidance from teammates to find what worked. But persistence paid off and is still paying off.
Today, James relies on confidence in the product and respect for the customer to guide every conversation. Even when a door doesn't turn into a sale, he knows he's done his job well if the interaction feels honest and helpful.
One door at a time
For James, success isn't just measured in numbers. It's measured in effort, consistency and how he represents Ziply Fiber in the community. By treating each conversation like an opportunity, he helps build Ziply Fiber's presence one home, one street and one neighborhood at a time.
For more information on available roles at Ziply Fiber, please visit our careers page.
