At Ziply Fiber, we're bringing the fastest, most reliable fiber internet service to homes and businesses across the Northwest. And at the heart of that mission is our Residential Sales team—dedicated professionals who connect with community members every day, helping them understand the benefits of fiber internet and why Ziply Fiber is the right choice for their home. We sat down with Erin Lawrence, a Regional Sales Manager, to get an inside look at the team and the work they do.
"Our team is out in the field daily," Erin explains. "Each salesperson is introducing Ziply Fiber to people who don't yet have our service. We educate them on what fiber is, why it's different from traditional cable and how it can improve their internet experience. At the end of the day, our goal is to welcome as many new customers as possible into the Ziply Fiber family."
Unlike other sales channels, Ziply Fiber's Residential Sales team takes a direct approach—going door to door to meet potential customers face-to-face. This means they have a unique opportunity to answer questions in real time and tailor solutions to each household's needs.
To ensure seamless coordination, the team holds weekly 30-minute meetings with operations leaders for each territory (Western Washington Ops team, Oregon Ops team and Cascade team). These meetings focus on planning where teams will be knocking, discussing special sales projects, addressing concerns about specific areas and allowing for a Q&A session to enhance collaboration between teams.
But knocking on doors isn't always easy. "One of the biggest challenges is that we're approaching customers who aren't expecting us," Erin says. "They're not searching for internet options online or waiting for a phone call—they're just going about their day. Sometimes we interrupt work-from-home sessions or family dinners, and we have to be mindful of that."
While lots of Ziply Fiber customers choose us because of our easy-to-understand, affordable pricing, fast speeds and unmatched reliability, according to Erin, there are other, equally compelling reasons that often convince people to make the switch to Ziply Fiber. The first is symmetrical speeds. "Most people don't realize how important it is to have the same upload and download speeds until we explain it. When they do, it clicks—especially for people who work from home or use a lot of cloud-based applications." Next is being local. "We're not some faceless national provider. We're local to the Northwest, and that really resonates with customers. They like knowing their internet provider is part of their community." Finally, there's proven performance. "Our team often has customers run a speed test on the spot, and they're shocked at the inconsistencies they see with their current provider. When they compare it to what Ziply Fiber offers, it's an easy decision."
Beyond selling internet service, the Residential Sales team plays a role in bringing fiber access to areas that previously had limited options. "In some communities, people have been waiting for an alternative to the big cable companies for years," Erin says. "When we launch in a new area, there's a lot of excitement. Some people are hesitant at first because they don't know much about us, but once we've been in the market for a while, word spreads. And when neighbors start talking about how much better their internet is, that's when things really take off."
Ziply Fiber's continued investment in the Northwest means more communities are getting access to better internet, and the Residential Sales team is the first point of contact for many of those residents.
"It's rewarding work," Erin says. "We're not just selling a product—we're changing the way people experience the internet. And that's something we're all proud of."
If you see one of our Residential Sales team members in your neighborhood, don't hesitate to say hello. They're there to help you experience internet the way it should be—fast, reliable and hassle-free.
If you're interested in joining the Residential Direct Sales team, or another team at Ziply Fiber, click here to view our current employment opportunities.
