Beyond simply delivering reliable fiber internet, Ziply Fiber provides a full suite of commercial services designed to meet the unique needs of businesses across industries. From small startups to large enterprises, and from sectors like healthcare and education to manufacturing, retail and hospitality, our team works closely with clients to tailor solutions that drive success. Whether it's dedicated internet access, network security or advanced voice services, Ziply Fiber is committed to helping businesses stay connected, competitive and ready for what's next.
We sat down with Cassie Porcella, Senior Manager of Sales Operations, who offered some insights into the team's role, challenges and approach.
With so many options out there, we first asked Cassie what it is that distinguishes us from our competitors. "It really comes down to our network reliability," Cassie says confidently. "We focus on making sure our services stay up, even in challenging conditions. For example, after the storm that we experienced a couple of months ago, our network remained stable. That's a critical selling point for businesses that need continuous service."
Cassie highlights that Ziply Fiber's network is built in a way that allows for flexibility during maintenance or outages, ensuring customers rarely experience downtime. "That's crucial for businesses," she adds. "When you're relying on us for your day-to-day operations, uptime is everything. Our network is designed to be fast, scalable and resilient—which is why it's truly one of the best in the region."
But there's more to it than just strong infrastructure. "We also bring a deep understanding of what Northwest businesses actually need," Cassie says. "Our teams live and work here. We know the industries, the pace and the local challenges, and that makes a big difference when you're crafting meaningful solutions."
"The team's work spans a wide spectrum," Cassie explains. "We serve everything from local mom-and-pop shops seeking more advanced services than those typically offered with residential internet, to massive corporations, like those in tech or retail."
The team's day-to-day responsibilities are varied. "Salespeople are out there engaging with customers, whether it's a cold call or face-to-face interaction," Cassie explains. "Their role is to identify customer pain points and offer tailored solutions. It's all about building relationships and becoming a trusted partner who listens, understands and delivers."
But sales aren't without their challenges. "Getting people to answer the phone—that's probably the hardest part," Cassie admits. "The initial conversation is key, and often, it's all about persistence."
Cassie emphasizes that the strength of the Commercial Sales team lies in its collaborative nature. "While our salespeople are the ones who close the deals, there's a whole team behind them supporting every step," she points out. From marketing and sales operations to order writing and project management, everyone plays a part in ensuring a smooth customer experience. "It's a really innovative and growth-minded environment. We're always looking for better ways to serve our customers."
For example, when an order comes in, Cassie's team works with the order writing group to ensure it is entered properly into the backend system. Then, the project management team takes over, guiding the customer through the installation process. "They're the eyes and ears for the customer during the project," Cassie notes, emphasizing the importance of communication and customer support throughout.
When businesses turn to Ziply Fiber, reliability is often at the top of their priority list. "Businesses depend on us to keep them up and running," Cassie shares. "If they don't have internet, they're likely down. So, reliability is a huge factor."
Cassie mentions that businesses often look for more than just a service provider; they want a partner who can understand their needs and help them create a tailored solution. "That's where our sales engineering team comes in. They work closely with our salespeople to ensure we're offering the best possible solution—whether that's around network design, bandwidth or security. We've got the technical expertise to back up our promises."
The Commercial Sales team at Ziply Fiber is dedicated to offering the most reliable fiber internet solutions tailored to each business's needs. Whether you're a small local business just getting started or a large enterprise managing complex infrastructure, the team is committed to building lasting relationships and delivering the kind of connectivity that empowers Northwest businesses to thrive.
As Cassie sums it up, "At the end of the day, we're here to keep our customers connected—and to do it in a way that actually makes a difference. That's what makes us proud to do what we do."
If you're interested in joining the Commercial Sales team, or another team at Ziply Fiber, click here to view our current employment opportunities.
